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Google Adsense: The Pros and Cons plus Click Fraud

AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense is a very good means of generating constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called ‘click fraud’, which means somebody would be producing artificial clicks on your page.

You have to constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about. If you can get your site up search engine rankings, then you will only make pennies.

You should try and make your site rank high in search engines. If you fail to do that you won’t have any visitors, and that of course means you won’t have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

On click fraud

There are people setting up sites for the sole purpose of fraudulently generating revenue through Google’s AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple.

Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.

To prevent “fraud clicks” from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What’s even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.

Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there’s certainly room for a lot of improvement.

Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google’s AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.

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Getting Traffic With Article Submitting

If you have been marketing online for a while, you should know by now that one-way backlinks are the most valuable links you can find for your website. Search engines credit a lot of weight on one-way links when determining your website importance and relevance to specific keywords and topic.

Just about anyone can produce articles. But the real talent lies in creating eye-catching and great quality article. If you are considering the option of using article marketing to drive traffic to your website, you absolutely need to produce only top-notch articles. Because it’s imperative for your rise and rise from the abyss to the pinnacle of the internet!

Develop a writing and submission strategy that provides a constant stream of information for your readers. Writing on a frequent basis allows you to establish a valuable online presence. You should aim for a constant stream and not a torrent followed by a drought.

Search engine marketing relies on original content and originality checkers allow you to make sure that your content is original. Two good examples of originality checkers online are Copyscape and Article Checker; the latter is completely free.

The quicker the people get familiar with what your article is about, the quicker they will turn into your customers. Never try to use an unreliable title. Although, it may bring you some good web site traffic, but editors in article directories are expected to get disappointed, which will ultimately create a mess in your article submission process.

There are two types of methods which people use to submit their website to the web directories. The first method is automatic submission with the help of software. This method is fast and does not need so much time and effort.

When you are ready to submit to publishing sites, prioritize the best, most popular article submission sites. These sites are constantly searched by webmasters and publishers so they can get articles that will be republished.

Multiplying your article marketing business takes a lot of dedication and hard work but the results you can expect in the long run are beneficial. This is because article marketing has the ability to increase your revenue if you utilize the proven and tested strategies.

Writing articles and submitting them to article directories is a strategy known as article marketing and is designed to do two things. The first is to create massive back-links to web pages in order to increase their position on search engine results pages.

Another key step in optimizing your article submissions is sentence structure. Keep your paragraphs brief, no more than three or four sentences. This is to keep people interested, and also for people who skim or speed-read so they can easily catch anything important.

There are dozens of submission services available. All you have to do is run a Google search. Some of them charge per article, others have a membership fee that covers a period of time, number of articles, etc.

When you are writing articles, you have to keep your readers in mind. A lot of the readers scan through article rather than reading it. So your article should consist of a good title, plenty of subtitles and bullet points. A good title should draw readers’ attention quickly and bullet points will make them easy to find the information they are looking for.

Carefully choose your topics. In deciding the topics for your articles, consider these major elements: they must be relevant to your target niche, they must be able to promote your products, helpful to your target market, and they must be timely.

Many article directories allow you to write a few resource box templates at once. You may write one for each topic that you frequently write about. This can save you some time from rewriting it for each article.

Article marketing has been one of the best proven ways to generate traffic to a website. It is for this reason what webmasters are continually using this traffic-generating technique. Not only does it produce great results, it is also good for the pocket, since you don’t have to spend a single dime.

About the Author:

Search Engine Ranking - From the Beginning

I have been able to successfully operate several web sites over the last couple of years. I have been able to develop a process to get the sites listed in the search engines in a short period of time. I have been able to hone that same process to get a few keywords for each site highly ranked so that they can enjoy the buoyancy effect of having just one or two keywords ranked highly. The buoyancy effect is when one or two keywords lift the rankings of the rest of the site.

Before launching a new site I generally like to review a handful of concepts with the design team. I always check for the use of H1 and H2 tags on the primary pages of the site. To help the search engine spiders understand the theme of the site, the tags become important because they always get crawled first. The search engines can easily pick up the theme of the site from the tags when they are used properly and point traffic towards the site when it encounters a common keyword request.

I look for anchor text being used in the text on the home page. I have helped many website owners to achieve better rankings by having them remove images where the important message of the site, what it is all about, is embedded in the image. The simple fact is that, while it may look more attractive to the user, the search engines cannot read images and pull text away from the image, so it is not worthwhile to put the important message of the site in the image. I recommend using a smaller image and having the text be in a prominent position so that the user can click and go instantly to the point of interest.

For each main keyword in the site I like to have a unique page that highlights it. Search engines give intrinsic value to pages that contain the keyword in the name and title of the page, right in the html name. For example, a page written for diamond rings should contain anchor text for diamond rings in the home page and be named the same as the anchor text. When this naming and anchor text convention is used the search engines will instantly award the right theme and indexing for the keyword.

I then move my efforts to looking for dashes and underscores in naming conventions. There are many solid examples of pages indexing better using dashes and not underscores in their name. I have no clue as to why this is but it has been proven so we should all follow the rule. If all else is equal, two pages named search-engine.htm and search_engine.htm will not rank the same. There have been lots of studies done to support this theory so I always remove the underscores from all file and page names.

Finally, a great question to ask yourself is what the search engines think the theme of your site is. The Google Keyword Tool is one of the best ways to find out the theme of the site from a spiders perspective. You will enjoy finding out what the search engine thinks your site is about by reviewing the keywords that it brings back to you. Many people are surprised to find out that what they intended the site to be about is not at all what the search engines believe it is about so we go about fixing the issue. I am usually able to quickly remedy the situation by highlighting keywords through H2 tags and by adding no follow rules to the links that are inside of the site. The mismatch situation can easily be turned around if the search engines do not agree with the theme of your site.

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Advanced Article Submission

Article submission is a great resource for increasing traffic to your website and also getting one way links back to your site. There are a lot of article directories on the web that accept articles for a variety of categories.

The first step in mastering article marketing is writing good content. Even if you don’t have experience writing articles, this is a skill you can develop over time. At the start, keep it as simple as possible and use short sentences.

Naturally, the best article submission sites offer more benefits to a writer. They usually provide very nice article statistics as well as an easy to use RSS feed system. This makes it easier for other publishers to access my work.

The article quality should be good, what we mean by quality is that it should be free from any grammatical or syntactical errors. There should be no spelling errors always give a spell check before submitting the article online. The article should not be a copied from any other sources which may lead to IPR issues.

If you would like to make article marketing truly profitable, you need to write numerous articles. Remember, the number of your articles equates to the number of links you obtain for your site.

Many experiences reveal that the best approach to ensure that your articles will be listed is that you do not insert the affiliate links in the body of article. Most major and well-known article submission directories do not allow inserting the affiliate links in the article. They allow you to include your affiliate website, not direct affiliate links.

Research shows that articles between 300 and 400 words are most effective. Articles that are too long are daunting to the viewer. With books, a large body of text is expected, but on the internet, most people have a “now attitude” where they want their information quickly and don’t want to spend too much time reading large blocks of text.

You can write your own articles or have someone else write them for you. Some affiliate marketing programs give you on topic articles you can use to rewrite and submit to article submission directories for high quality targeted traffic.

After developing the list of new sites that you selected, add them to the list that you are currently submitting to. You shouldn’t eliminate all of the sites on your current list because you may have readers that look for your work on those sites. So, be careful when eliminating submission sites.

Obviously, article submission with good quality materials written over your authorship and linked to your web site will make your business more visible on the internet. Each time a reader clicks on the link at the bottom of the articles, you have a potential customer.

Distributing an article can be very time consuming but is most definitely worth the effort. Many people who use article marketing as their primary sources of advertisement will farm this chore out and pay a fee to have someone else do the distribution work.

When you are filling out the title and article summary fields while posting articles, use a formula that works for you. That does not mean using the same words over and over. It does mean that you use a formula that helps you write and submit more quickly and efficiently.

Make it a habit to manually proofread your articles before you make them available online so you can improve on the general flow of your content and eliminate any types of errors that can be taken against your online credibility and professionalism.

Submit your articles to websites that are syndicated by Google and Yahoo! News. Millions of online users from all over the globe are accessing these giant sites on a regular basis. So, imagine the amount of exposure that will be directed to your website if you can get your articles on these feeds.

The demand for quality content online never ceases. Smart webmasters realize that by providing this quality content and giving permission for other webmasters to republish their articles results in an excellent opportunity to expose their website to their target audience.

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Nofollow 101 - Understanding the Nofollow Tag

What is Nofollow?

Nofollow is an html attribute first introduced in 2005 by Google. Originally, the rel=”nofollow” attribute was added to discourage comment spam in blogs. Links with nofollow should not influence the link target’s ranking in the search engine.

From the Google Blog:

From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

From Google Answers:

“Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”

So the rel=”nofollow” attribute is a tool that can help define your most important links to the search engines.

Search Engines that support nofollow: Google, MSN Search and Yahoo!

History of Nofollow

Originally, the nofollow attribute was used on the page-level with a meta tag. It instructed search engines not to follow (crawl) outgoing links on a page. Example: see code example on main site

Another way to tell search engines not to follow (crawl) pages was to include them in a robots.txt file. But it was more difficult to prevent robots from following individual links on a link by link basis. The rel=”nofollow” attribute allows webmasters to easily instruct the search engine robot to not crawl a link.

How to Spot Nofollow Links?

You can install browser plugins, or edits to Chrome to show a highlighted color over nofollow links. You can also install a plugin to your blogging software.

Nofollow Implications

Links are now either dofollow or nofollow. From the perspective of building links to your site or blog, dofollow links will always give you more link juice. While nofollow links won’t either harm or help your link building. With that said, how you decide to build links with respect to the nofollow attribute (whether you want to get ONLY dofollow links or both to create a more natural array of links) will be an individual choice. How to use nofollow in link building strategy is a discussion for my next post!

Nofollow FAQs

How Do I Remove Nofollow?

1. Browser Plugins - highlights all links which are nofollow

- Chrome extension - add text to ChromEdit and follow directions - FireFox has a version of the ChromEdit called ChromeEdit Plus - Firefox plugin - SEO for Firefox

2. Blog Plugins

Wordpress Nofollow Plugins:

- Lucia’s Linky Love - Rewards frequent commenters, you can set how many comments must have been made to be awarded a dofollow link. - Nofollow Reciprocity - Detects nofollow links, if you link to a site and it is nofollow, your link to them also becomes nofollow. - NoFollow Free - removes the nofollow attribute from blog comments and inserts an image band at the top of your pages with the phrase: “NoFollow Free” (optional). - Dofollow - Simply install and activate, all nofollows are removed from comments and trackbacks. - Dofollow (WP Plugin) - allows nofollows to be removed from comments, pingbacks and trackbacks but you can also set a comment age limit as well as have nofollow removed left by user type.

Andy Beard has a list of more nofollow plugins; including those for Blogger, TypePad and Moveable Type.

How Do I Add Nofollow?

For more control of your inbound and outbound links, you can add tag rel=”nofollow” within any html tag. Example: see code example on main site

Does a link with nofollow count as a backlink?

Opinions vary on whether the nofollow attribute is completely discounted, or just given less relevance to the search engines. Keep in mind that how the search engines view nofollow may also vary. However, according to Google, that answer is no.

Why would I want to use nofollow on a link?

You might want to use nofollow on a link you don’t endorse, but has information you want to point to. On blog sites, you may want to give a nofollow link to spam comments and give credit to comments that are well thought out or contribute to your post.

For the full version of this article, see the SearchEnginePeople.com blog.

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Serve Up Yummy Articles for your Blog Readers

Are you looking for a fast way to add appeal to your blog? Try adding recipes! It’s an easy way to add content that people will “eat up”. Everyone eats and most people cook, at least a little bit. But, how do you get recipes that you can use on your blog? There are numerous places to find recipes and I’ll give you a few ideas in just a bit, but first let’s discuss some legalese.

To keep from violating any copyright laws, you can not just take recipes out of cookbooks or magazines and type them into your blog. You’ll absolutely want to be sure that any recipe you use does not contain the original directions word for word. Both recipe instructions and recipe collections may be copyright protected. Therefore, you have to use other options.

Now, let’s talk about 4 ways to find recipes that can be used on your mom blog.

Your Recipes

We all have recipes that we make on a regular basis at home. Maybe a favorite dish that is easy to make and everyone loves? Do you have a specialty? Or just a handful of favorite dishes?

If so, they are yours to publish as you wish. Enter them into your blog.

Family & Friends

Does your family have a recipe that has been passed down from generation to generation? How about something your favorite Aunt brings to Christmas dinner every year that everyone loves?

Start passing out blank recipe cards around the Thanksgiving dinner table to collect all of your family recipes. Then, hit up your co-workers and friends.

Hire a Ghostwriter

The second way to get recipes for your blog is to hire a writer. You can usually find a ghostwriter who will create recipes for your blog. If you don’t want to look for a ghostwriter, hit up the local culinary school and see if you can find a foodie who is looking to make some money on the side. Hire that person to type in his/her favorite recipes and you’ll be set.

Private Label Rights (PLR) Recipes

And, last, but not least… my favorite way to get recipes for your mom blog is to get PLR (or private label rights) recipes. Why is this my favorite? Easy.

You aren’t stuck coming up with all of the recipes yourself.

You don’t have to pay the big bucks for a writer.

You can change the recipes as much or as little as you’d like.

You can split them up and add them to multiple blogs. You can pretty much do whatever you’d like with them to create a product, freebie or something else.

You can get tons of recipes for cheap. Some PLR memberships sell them for less than $1 per recipe.

Of course there are some rules with PLR recipes and depending on where you get your recipes the rules vary. For instance, most PLR content providers will not allow you to submit PLR articles to article directories or offer them as private label rights content elsewhere. So, be sure to check the rules before purchasing any PLR content.

One last tip: For best results, edit your PLR recipes to personalize them. An easy way to do this is:

Rewrite the directions.

Change the title.

Give the reader some additional tips. Maybe a favorite side disk or a way to speed up the preparation.

Now you know how very easy it is to add a recipe section to your blog. I hope you’ll consider getting started right away so you can attract hungry readers.

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Important Details When Purchasing a Diamond

by Brad Morgan

The diamond is unique in the hierarchy of gems. Its elegance has been treasured since its discovery.

Whether you have experienced buying diamonds for engagement rings before or not, you may be unsure as to why one is worth $3000 while another one is only worth $300. What goes into determining the price of a diamond?

The physical weight of a diamond is referred to as its “carat”. The value of a diamond is directly proportional to its size. The larger the diamond, the more valuable it is, because larger diamonds are less common. Greater size makes the diamond more spectacular, and therefore increases the purchase price.

Price is not solely determined based on the number of carats however. Expensive diamonds also need to have excellent clarity. The means the inside of the diamond should be free from “inclusions”, and the outside of the diamond should be blemish free.

The clarity of a diamond can vary from ‘pure’ to heavily included. This designation is arrived at after anaylyzing the how many inclusions are found as well where the inclusions are located, whether they are tinted, and how large they are.

These differences are due to the cooling process of the diamonds against other materials. Lack of clarity is a lack of perfection. A diamond is forever, and no one wants to be stuck with an imperfect one forever; therefore, this impacts the price.

Another important factor when evaluating the worth of a diamond is color. If certain gases were present beneath the earth when the diamond was forming, it may have taken on a distinct color.

Diamonds range in color from a designation of “D” to “Z”, with “D” being no color at all, and “Z” being a diamond with a color that is deep enough to be very noticeable to the human eye.

Lastly we need to understand the effect of the cut on pricing. The quality of the cut may not be as easy to evaluate for an inexperienced buyer as some of the other factors, but it is nevertheless a critical element as it gives the diamond its sparkle.

A diamond that sparkles and glitters can be said to have ‘fire’. The actual rating system uses common words like good, average, and irregular. The bottom line though is if you want your diamond to sparkle even in dim light, then you need to make sure the cut is impeccable, and that will cost you more money.

So there you have it, the 4 C’s of choosing a diamond: carat, clarity, color and cut. Understanding these basic concepts before you enter a diamond store will go a long way towards making an excellent buying decision.

About the Author:


Fantasy asian Antiques | chinese | japanese


Kwan-yin statues

Are You Thinking Of Internet Based Business Opportunity?

by Tim PH

Internet based business opportunity has been make possible and easily available to all with today’s technology - the Internet.

If it weren’t for the cyberspace, most of the home businesses and private companies would not have been possible.

Imagine all of the online privately owned jewelry stores, flower delivery services, knife outlets, clothing boutiques, lawn care services, gift basket businesses and many many more.

You can start a personal business anytime as long as you have a good idea. All you need is an internet connection and a PC.

So many of the people wish that they can get rid of their day job.

This could be because that many people consider employment a necessity and you’re not supposed to enjoy your career in the first place.

This is far from the truth. While it is mostly known that we all need an income in order to live a healthy lifestyles and pay the monthly bills, there is really no reason why anyone should hate the job they choose.

And if you hate it, you can consider a personally owned internet based business opportunity of some sort.

What can you offer to the world? If you have a good idea, consider it in more detail.

This could be the next big internet based business opportunity.

Internet based business opportunities that are good money making machine are web publishing and paid survey.

You can easily do this at the comfort of your home.

Look at these opportunities today. You may be able to quit your office job soon.

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What Nobody Tells You About Article Marketing

by Rosie Cottis

If you want to make money online, you will probably have tried your hand at article marketing. Whether or not you think of yourself as a writer, this is one of the simplest and most effective forms of internet marketing. The basic formula is very simple: just write an article on your subject area, add a hyperlink to your site, and submit to article directories.

But there is a little more that you must do if you want to make serious money with your article. If you do not take a few moments to consider these points before you start, you risk wasting all of your writing time. And time is money online!

The first thing to consider is why you are writing your article - from two very different points of view. Firstly, what is the article’s main point for the reader? And secondly, how is it going to make you money?

Many article writers only think about the second point - they are writing this article to make money, and that’s it. But if that is your only motivation, the reader is likely to be turned off. Your make-money reason for writing needs to be very well hidden.

Instead, remember that you are writing the article to inform the reader. Yes, let’s say it again - to give useful information to the reader.

While you don’t want to give away the whole store, you should have something in mind before you start - a useful tip or caution related to your subject that will give real value to the reader. This should be something interesting enough to hook them in to reading the whole of your article, and clicking through to your website for more.

Remember that there are people who write articles and run websites simply for the love of it, without making a cent from them. Those people usually have strong feelings about their subject, whether it be their religion, their pets, a food fad, or whatever. Imagine you were someone like that and you just wanted to tell the world about your subject. Then add your link at the end of the article.

Do not make the mistake of trying to put too much information into your article. Three points is plenty - and often, one is enough, if you develop it well. Over-stuffing your article with information confuses the reader. Instead, you should aim to leave them happy with the information that you gave, but wanting more.

Your money-making motivation for writing the article will usually take one of three forms: branding (getting your name known as an authority), lead generation (readers are directed to a squeeze page), or direct sales (readers are directed to a sales page). These can overlap but one of them will be primary.

So before you go ahead and submit your article, take a moment to think about whether it serves its dual purpose in the best possible way. Does it give readers what they want, but still leave them wanting more? And does it link to the most effective kind of page on your site - squeeze page, sales letter or a blog?

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Micro Niche Finder a Users Review

by Tommy Phin

There are all kinds of free and for sale keyword tools on the market today. Marketers use them to find the data they need to make a profit. The 2.0 version of Micro Niche Finder is one of the easiest to use, that I have seen lately. If your looking for a profitable niche market this is the tool to use.

Besides the Micro Niche Finder itself, there are five, real world, profit idea videos that show you how to use the software. The videos were short, to the point and easy to understand. Sort of dual purpose videos, showing you both usability and profitability.

James Jones, the developer of the software, has a philosophy as old as the hills. Divert traffic from other sites and convert them to sales. Sometimes you gotta say the old ways are effective. A new or experienced marketer, using Micro Niche Finder, can benefit day in and day out from his insight. Micro Niche Finder works and works well.

This desktop software, with a large list of functions and benefits, is actually cheaper than many because it is a one time purchase. You do not have to renew on a monthly or yearly basis like may other similar tools. This software was made for niche marketing support.

Every tool you need is right on the main screen or located on a pop up when you click on a keyword in your list. Hot Trends and Brainstorm provide creative support and the pop up menu provides digging support for the word, smaller niche markets or sellable products associated with a particular niche.

The pop up itself is a terriffic tool, providing access to seventeen different functions. Click on the function and it is excuted for the underlaying keyword. How cool is that? The easy way you access these tools when you need them, is one of the reasons for the clean user interface. This intutitive interface is one reason it is such a joy to use.

Automatic updates are included with the purchase. They are installed automatically. This is a fine touch from the developer and shows a willingness to over deliver. In essence you get the same great benefits of a subscription service for the one time purchase price of Micro Niche Finder.

Finding profitable niche markets, ease of use, clean interface and multiple function tools make this great software to own and use for your profitable business. Find a niche market and get on the profitability bandwagon.

Micro Niche Finder, easy to use, multi tasking software that resides on your desktop. A one time charge and continuous updates by the programmer.The Swiss army knife of Micro Niche Finding software.

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